Sofia Rossi
The visionary artist shaping Lumina's aesthetic. Sofia transforms empty spaces into immersive, breathtaking environments that tell our clients' unique stories.
Professional Biography
With a background in theatrical set design and fine arts, Sofia Rossi brings a dramaturg's eye to event design. She doesn't just decorate spaces; she creates immersive worlds. Her work is characterized by bold color palettes, innovative lighting, and bespoke architectural elements.
Before joining Lumina in 2019, Sofia ran an award-winning boutique design firm in Milan, where she designed exclusive fashion week after-parties and private celebrity events. Her transition to Lumina allowed her to scale her vision, utilizing our premier venues as blank canvases for her extraordinary concepts.
Sofia believes that design should evoke emotion. From the moment guests receive their invitations to the final farewell, she curates every visual and tactile touchpoint to ensure the event's narrative is flawlessly communicated.
Career Journey
Creative Director
Lumina Events
Leads the design department, overseeing all visual aspects of Lumina's hosted events. Introduced custom fabrication and advanced 3D projection mapping to the company's offerings.
Founder & Principal Designer
Rossi Design Studio, Milan
Founded a boutique agency specializing in avant-garde event design for high-fashion brands and luxury product launches across Europe.
Set Designer
Teatro Alla Scala
Designed intricate, large-scale sets for world-renowned operatic and theatrical productions, mastering the art of spatial transformation.
Creative Pillars
Immersive Experiences
Creating environments that engage all five senses, moving beyond visual beauty into total immersion.
Bespoke Fabrication
Designing custom architectural elements and furniture to ensure every event is entirely unique.
Theatrical Lighting
Using advanced lighting techniques to manipulate mood, direct focus, and transform spaces instantly.